Did you know that the global e-commerce market currently has a growth rate of 6.7%?
To make sure that your online business is also growing, we have created an essentials list to make sure your website has exactly what it needs to dominate any online market.
An easy–to–use navigation system is a vital feature for your website. If your website isn’t user friendly or too complicated to use, it can reduce website traffic and demotivate users on your website from making purchases. An e-commerce website must be simple to use for all ages, as this can directly affect your sales.
Prominent shopping cart and checkout buttons
An e-commerce website’s two most important buttons: the ‘Shopping cart’ and the ‘Checkout button’. To convert potential customers into sales, these buttons need to stand out, primarily at the top of your webpage. Your website needs to also implement features such as being able to save the content within the shopping cart until later and change the quantity of the item.
Imagine deciding between two products? After a long stressful conversation with yourself you finally decide on a product, add it to your shopping basket, you find out it is out of stock. This can be extremely frustrating, and leaves you wishing you found out a lot earlier. You must have a system of ensuring that product stock is kept up to date and alerting your customers if a product is unavailable, if possible, add when it may be available again.
Instead of a customer having to email you or using a contact page, answer popular questions by using a FAQs page. This can save both their time and your time! Questions that can be included within your FAQs section are questions such as:
- How does your company’s shipping work?
- What is the returns policy regarding your products?
- Do you have different Payment methods? What are they?
- Loyalty/reward points/gift certificates?
Ratings, reviews, and other social proof
This is one of the top essentials for your website. Many users won’t buy a product if there aren’t any reviews, discussions or ratings about it. Include review/rating functionality within your website when building to encourage those who have bought something to leave a comment. Implement a function sharing buys on socials platforms such Facebook and product review websites. Let’s hope they are good reviews!
Multiple security features
Top-level security is a must-have for an e-commerce website. Your website will be obtaining and recording a great deal of sensitive information. If your website is showing that you do not have an SSL Certificate (enables your site to transfer data securely), web browsers will warn users that the connection from their device to your website is open and not secure, potentially preventing a sale. This is also dangerous for you as it can then become a legal issue if any data gets leaked.
High-quality photos and videos
High quality photos of your products will entice your user to buy your products. Using high quality visual content makes your site standout, look cleaner and improves user experience. Including different angles and even allowing them to zoom in on the product can increase the likelihood of them purchasing. Even try to add videos of the product to aid in persuading the customer to buy.
There you have it! These key points can help your website reach its full potential.
Did you know, G7 Cloud has expert web designers that take all of these into consideration when designing an e-commerce website plus more? G7 Cloud has very affordable website packages, so don’t fret! Just visit the link below: