- High server response time; this will cause the website to feel unresponsive and frustratingly slow for users. Furthermore high server response times will yield less pages crawled per day by Googlebot.
- Large unoptimized images; it isn’t abnormal to see a 90% reduction in image size by simply optimizing it using lossless compression or utilizing next-gen image formats such as WebP.
- Loading images below the fold; When you load images that are not visible to the user causes your page load times to unnecessarily increase.
- Not leveraging HTTP2; Without going into complicated technical detail, HTTP2 with multiplexing capabilities can help improve the overall page load times of your website.
In January 2018 Google officially announced that as of July 2018 page speed has become an SEO ranking factor.Page speed is not always the easiest SEO element to fix as it is impacted by so many different variables such as: