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How to Implement Pagination for SEO in 2019

What is pagination?

Websites often run into issues when they either have too many articles or too many products for a given category. This means the category needs to be split up into multiple pages in order to not overwhelm users with thousands of articles on a single page. Pagination allows webmasters to send search engines such as Google that these category pages are indeed paginated and part of the same series.

Example of pagination on a webpage

What happens if I don’t implement SEO optimized pagination on my website?

Google’s algorithm is smart enough to identify pagination completely on its own. However it is always best practice to implement Rel next and Rel prev to ensure Google 100% understands the paginated series on your website.

When was pagination officially announced?

Google officially announced Pagination with rel=“next” and rel=“prev” in September 2011. The Rel next and prev tags have been used by millions of websites over the years, ensuring they are following Google’s SEO guidelines.

How do I implement SEO pagination in 2019?

You don’t, Google is smart enough to detect pagination completely on its own. However one element that shouldn’t be ignored is having the correct internal links to your paginated pages. For example on a website with infinite scroll, Google is unable to scroll like a user, therefore not all of your content is visible or crawlable by Googlebot. In this scenario, we must provide Google with internal links to pages 2,3,4 and so on. To test if your website does this, disable CSS (disabling JS is also recommended) and look for links to your paginated series.

Here’s an example from Topshop.com who use infinite scroll and have added a ‘next’ and ‘prev’ link within their HTML, allowing Google to find and crawl the paginated pages.

 

 

 

 

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